I love having chats with my fellow Etsy sellers. The topic of pricing comes up a lot, am I charging too much, too little. A lot of times sellers need to change their pricing but they are scared to. So when I was encouraging one of my Etsy girls on making some changes to her shop this thought came to me.
So when you work that hard to come up with something to make you stand out, make people tell all of their friends about you and order from you time and time again, you have done something awesome and once you find that... you can charge extra for awesome.
You earned it!